SalesOn DMS gives Indian distributors one back-office screen for secondary sales by region, multi-godown stock visibility, stockist scheme settlements, and expiry-level inventory control. ₹0 setup. Live in 1–2 days.
Region-wise offtake, batch-level positions, stockist rankings, and expiry alerts — not month-end MIS.
Shipment ≠ Offtake. Most Indian FMCG distributors can't see all three — until it's too late.
Brands make supply decisions on dispatch data — not actual retail demand. Overstocked distributors and invisible kirana stock-outs happen simultaneously.
30% Slow-Moving InventoryWithout batch-level visibility, FIFO isn't enforced and oldest inventory doesn't move first. The loss is locked in before anyone is alerted.
₹1L+ Dead Stock / MonthDelayed claims and manual errors damage trust with your best stockists. Distributors who can't trust your margin math quietly push competitors instead.
8% Margin Erosion / ChannelA distributor management system is back-office software that gives manufacturers visibility into secondary sales — how inventory moves from distributor godowns to kirana stores and retail shelves. It manages multi-godown stock, scheme settlements, stockist credit limits, and expiry control across a distribution network.
Primary sales = manufacturer ships to distributor. Secondary sales = distributor sells to kirana / chemist / retailer. Most FMCG brands track primary dispatch only — so godowns overstock while retail shelves run empty. SalesOn makes secondary movement visible by region, SKU, and stockist.
SalesOn DMS shows stock levels across every godown with FIFO enforcement, so stock imbalances are caught before they become retail stock-outs.
Built for FMCG, Pharma, and Telecom distributors and manufacturers with multi-city stockist networks. Works from 2 users to enterprise scale, goes live in 1–2 days, and costs ₹333/user/month billed yearly with zero setup fee.
SalesOn DMS connects with billing, van sales, order taking and accounting modules, but this page focuses on secondary sales visibility and godown control.
SalesOn DMS gives every channel interaction a paper trail — scheme claims auto-calculated, credit balances visible to both sides, and outstanding collections tracked by stockist. Disputes stop. Channel trust holds.
A real FMCG distribution scenario — before and after SalesOn DMS.
Excel, ERP, legacy DMS — none gave real-time secondary sales visibility and godown control from a single back-office system.
Secondary sales shared days late. Stock reconciliation is manual. By the time data is compiled, retail stock-outs have already cost shelf space.
ERPs track distributor billing — not what moved to kirana shelves. Strong for accounting, completely blind to secondary sales and godown stock movement.
Server-dependent sync causes End-of-Day lag on budget Android devices. Enterprise-level pricing is unviable for mid-market Indian distributors.
Designed for Western distribution networks — no kirana billing, no stockist beat planning, no secondary sales visibility for Indian channels.
Each module does its own job. Secondary sales flow automatically from field ordering into DMS — no manual uploads.
Secondary sales visibility, multi-godown control, distributor performance.
You Are HereRep ordering that feeds secondary sales into DMS automatically.
Explore Order Booking →Auto-generate invoices from DMS orders, billing and distribution in sync.
Learn About Invoicing →Beat planning, outlet coverage, and retail offtake at ground level.
Explore Field Execution →