SalesOn was built because Indian distributors needed a third option between Excel and expensive enterprise software.
Nine years and 1,100+ businesses later, this is the honest story of why we built it — and what we learned along the way.
In 2017, a small FMCG distributor in Maharashtra came to us with a problem we kept hearing everywhere: his salesmen were writing orders on paper, billing from memory at day's end, and spending two hours every evening reconciling registers that still didn't add up.
Software existed to solve this. But every option either cost ₹2–3 lakh in setup fees, required a minimum of 20 users, or was so complex it needed a dedicated IT person to run it. None of it was built for a 5-van distributor in Nagpur.
"Enterprise distribution software was priced to filter out the businesses that needed it most."
So we built SalesOn — not a stripped-down "lite" version of expensive software, but a genuinely complete distribution platform designed from scratch for Indian field conditions, Indian workflows, and Indian business sizes. The same software a 200-van FMCG company uses. Available to a 2-person distributor. From day one.
Traditional enterprise software companies charge ₹1–3 lakh in "implementation fees" before you've seen a single invoice, require 10–20 minimum users, and lock you into annual contracts. This isn't accidental — it's a deliberate filter that keeps small businesses out.
We decided early we wouldn't play that game. A 2-person distributor should get the same platform as a 200-person enterprise — paying only for what they actually use. No year-long contracts. No minimum commitments. If SalesOn doesn't measurably improve your operations within 5 days, you get a full refund.
Most software companies give you a manual and a ticket system. We give you a named person — someone who knows your account, your routes, and your team size, and who you can WhatsApp on a Tuesday morning when something goes wrong before your vans leave.
Every business gets a named manager — not a chatbot, not a rotation. They configure your account, load your products and routes, and stay with you through the first week.
Before your team goes into the field, we train them — live, over call, in Hindi or English. We've trained salesmen who had never used a smartphone app before.
Field problems don't happen during office hours. Our support runs on WhatsApp and phone — the same channels your team uses every day. No email queues. No ticket numbers.
No implementation project. Most businesses have products loaded, team trained, and first invoice sent within 48 hours of signing up.
After guided onboarding and training, if there is no measurable improvement in your operations, we refund you. No questions asked. We stand behind the outcome, not just the software.
As your team adds people, routes, and modules, your account manager grows with you — no re-implementation costs, no new setup fees.
Most distribution software is built for offices with fast internet and IT teams. SalesOn is built for the route — Tier 2 towns, rural roads, warehouse floors, and a salesman with a ₹6,000 phone.
Will this work for a distributor in Tier 3 India, on a basic Android phone, with a salesman who has never used software before? If yes — we ship it. If no — we simplify until it is. Every feature traces back to that one question.
SalesOn is built for Indian MSMEs, distributors, manufacturers, and field sales teams — those who have outgrown paper and Excel but don't need the complexity or cost of large enterprise software. It works from 2 users to enterprise scale.
Swarnshlok Software Private Limited is the Indian software company that builds and operates SalesOn. Founded in 2017, we've focused exclusively on distribution and field sales automation — no other verticals. Headquartered in India; serving businesses across India, the Middle East, and Africa.
Every new business gets a named onboarding manager. They configure your account, load your products, set up your routes, and personally train your salesmen over call in Hindi or English. Most teams are fully live — first invoice sent — within 1–2 days.
After guided onboarding and salesman training, if there is no measurable improvement in your operations within 5 days, we give you a full refund. This applies after proper onboarding — not just after signing up — because we need to do our part first. We've given this guarantee since 2017.
When a delivery cannot be completed, the driver selects a structured reason — outlet closed, COD declined, or address mismatch. The stop is automatically queued for re-attempt in the next beat cycle.
Yes. We deployed to the Middle East and Africa in 2023. The same Android-first, lightweight platform is adapted for regional workflows. Van sales, field tracking, DMS, and billing work across all three regions.
Book a live demo. We'll show you exactly what changes — for your industry, your team
size, your routes.
No hard sell. Just an honest look at whether it's the right fit.